Something has shifted in how a growing number of people think about the substances, foods, and practices they use to support their health and wellbeing. The shift is not monolithic — it does not represent a single philosophy or a uniform rejection of conventional approaches — but its direction is consistent: toward plant-derived, naturally occurring compounds and away from synthetic alternatives wherever comparable or superior outcomes can be achieved. This movement has reshaped industries from nutrition and supplementation to personal care and alternative health, and it shows no signs of reversing. Understanding what is driving the rise of plant-based wellness…
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